For more than 60 years, ABC-CLIO has been recognized as an industry leader in the creation of innovative reference and professional development resources. Our four complementary imprints publish a comprehensive range of print and online materials that benefit learners, researchers, educators, librarians, and information specialists worldwide. We are looking for independent, innovative and energetic team players. We provide a progressive culture, creative environment, and great benefits that are intended to attract, retain, and motivate staff.Reporting to the K-12 School Marketing Manager, the Marketing Assistant will be a creative self-starter excited by the idea of working in digital publishing and building a brand within the K-12 education market. This role presents the opportunity to be part of a highly entrepreneurial and inspired environment that is collaborative, fast paced, and always looking toward what is next in publishing.
ResponsibilitiesBe strategic! Contribute to the execution of the marketing plan for the ABC-CLIO databases and help support the expansion of the brand in the K-12 education market.Be creative! Participate in the development and implementation of the global integrated marketing activity for assigned products including but not limited to:
Event strategy/conference marketing
Help create marketing materials and plans for the library and academic conferences we attend throughout the year. Work with the Global Conference Manager to ensure digital resources are represented at all appropriate conferences.
Be a Team Player! Work in close association with the global marketing and sales departments to further establish and enhance the brand and that of our products. Act as a group point of contact for the sales teams and help with lead generation for the sales team for product launches and sales campaigns.
Be a Great Communicator! Liaise with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication.
Requirements + Skills
An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage educators and the students they serve.
A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalize on new opportunities.
A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload.
A flexible team player who is always prepared to participate in a new project and build relationships with colleagues around the globe.
Articulate and able to present confidently both internally and with customers, agents, and third-party clients.
Basic graphic design skills and knowledge of Photoshop and other design programs is a plus.
Knowledge and experience of Salesforce or other CRM database is a plus.
Knowledge and experience of WordPress is a plus.
About ABC-CLIO / Bloomsbury Digital Resources
Bloomsbury Digital Resources is committed to serving a global community of students, scholars, instructors, and librarians by providing creative online research and learning environments that deliver excellence and originality.
Whether it be primary documents, critical texts, historical archives, or the latest in video and audio resources, we are committed to enhancing the research experience with innovative, engaging, and dynamic digital resources of the highest quality.
Bloomsbury offers a very collegial working environment, with a dedicated and enthusiastic team committed to excellence and innovation.
In December 2021,ABC-CLIO became part of the Bloomsbury product portfolio.
ABC-CLIO is an Equal Employment Opportunity and Affirmative Action employer.
Job Type: Full-time
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