APCO Worldwide

The Digital Media Buyer and Strategist will build, launch, optimize, and report on digital media campaigns across multiple DSP’s, search, social, and direct. Additionally, this person will provide actionable campaign insights to both internal teams and key stakeholders. Digital Media Buyers and Strategists work closely with Clients and Publishers to deliver exceptional service throughout the digital media buying lifecycle. Experience across offline channels is a plus. Location: Remote and open to any NA locations
Responsibilities

Execute sophisticated paid media campaigns across a variety of digital platforms including Campaign Manager (DCM), Display and Video 360 (DV360), Facebook, Twitter, LinkedIn, Google Adwords, etc. (experience in attribution analysis, viewability/fraud monitoring, brand measurement solutions and multiple DSPs a plus)
Establish and maintain relationships with programmatic buyers, media agencies, advertisers, trading desks & DSPs
Act as Programmatic subject matter expert and lead on internal training and growth opportunities
Understand customer needs and requirements; staying current on all digital industry trends and provide timely POVs
Confidently manage campaigns from start to finish
Translate client needs into campaign strategies that over-deliver on their needs
Develop in-depth, streamlined reports to showcase performance, both for clients and within APCO Worldwide
Manage ad technology vendors as needed to execute specific campaign work
Oversee channel planning across digital placements, including search, social, display, native, direct buys, and others
Work collaboratively with relevant account team members to develop and optimize campaigns
Assist in interviewing and training other team members

Qualifications

3+ years working in the digital buying/programmatic space
Agency experience preferred
Familiarity with the advertising technology landscape and ecosystem (DSP’s, SSP’s, DMP’s, 3rd Party Data/Verification/Optimization, Media Quality, etc.)
Experience with social and search advertising
Experience with digital ad trafficking
Excellent written communications skills
Excellent listening and presentation skills
BA/BS degree or equivalent

About APCO
Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia. APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations. APCO clients include corporations and governments; industry associations and nonprofit organizations; and many top Fortune 500 companies. The firm is a majority women-owned business.
APCO Worldwide, named one of the Best Agencies to Work For in North America by PRovoke Media for four consecutive years and a 2020 Top Places to Work in PR by PRNews, offers a collegial work environment, countless training and development opportunities, and a competitive compensation and benefits package.