California State University

Position Summary
Strategic Communications and Public Affairs (StratComm) serves as the official voice of San Diego State University and shares the President’s vision, values and priorities while articulating a unified message about the university’s unique story. Core service areas include crisis and issues management, marketing, news and media relations, social media, web and interactive communications, executive communications and visual communications, and government and community relations. We work together and with our partners across the institution and auxiliaries to promote the transformational diversity and impact of SDSU programs and achievements.
StratComm develops and oversees content for SDSU’s main web pages and also for SDSU NewsCenter, flagship social media channels, video productions, photography and the SDSU Magazine. The department also manages presidential communication; projects related to issues management and crisis communications; internal communication to faculty, students and staff; and external communications to the greater campus community, media representatives and the general public. StratComm is seeking an exceptional individual to join our team as a Digital Communications Analyst with a positive attitude and an active, energetic mind that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and a community orientation.
Reporting to the Assistant Director of Digital Communications, the Digital Communications Analyst will work with various digital communication tools including Salesforce Marketing Cloud (marketing automation system), OmniCMS Content Management System, and Google Suite. The position supports communication and web needs for StratComm and partners on campus. This position will perform a variety of tasks to include:

Marketing automation system support including implementing features, monitoring and maintaining the system and troubleshooting issues as they arise
Training campus partners on how to use the marketing automation system and providing ongoing support
Supporting data segmentation, creating reports and analyzing web and email data
High level email support including formatting, testing and scheduling internal campus emails
Supporting web content and strategy

This position is an integral part of a larger team that supports campus system implementation and management of a centralized marketing automation system and web alignment for the campus and works toward more streamlined and effective communication processes.

This is a full-time (1.0 time-base) benefits-eligible, permanent (probationary) position. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.

Education and Experience
Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods. This foundation would normally be obtained through a bachelor’s degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.

Preferred Qualifications

Bachelor’s degree
Minimum of two years of experience using email marketing, marketing automation or customer resource management (CRM)
Minimum of two years managing data
Familiarity with a content management system and processes for updating site content
Familiar with digital marketing trends in higher education and able to stay current of trends
Experience working with data in different formats including Excel
Experience using Marketo, Salesforce Marketing Cloud, Hubspot, or similar
Experience creating and managing system data segmentation
Experience creating email templates using HTML/CSS, web forms, and landing pages.
Experience using graphic tools such as Adobe Photoshop or Canva
Ability to communicate regularly with users to offer support

Compensation and Benefits
Starting salary upon appointment not expected to exceed $4,584 per month. CSU Classification Salary Range: $3,897 – $7,051 per month. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.

SDSU Vaccine Policy
In accordance with the California State University system wide policy, students, faculty, and staff must be fully vaccinated against COVID-19 or provide a valid medical or religious exemption in order to access campus. Individuals are considered fully vaccinated for five months after their final dose of a two-dose COVID-19 vaccine or for two months after receiving the only dose of a single-dose vaccine. Afterward a COVID-19 booster is required to continue to be considered fully vaccinated.
The individual hired into this role will be required to submit their completed vaccination documentation to the university’s secure online health portal prior to beginning work. Individuals with an approved medical or religious exemption on file with the university will be required to participate in SDSU’s COVID-19 testing program.
Supplemental Information
Initial review of the required application materials, including cover letters and resumes, will begin on August 24, 2022. To receive full consideration, apply by August 23, 2022. The position will remain open until filled.
The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person’s identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.
Applicants with disabilities and applicants who require assistance completing an application may contact Casie Martinez at [email protected].