Under the direction of the Regional SBDC Director and the Associate Director, the Marketing Director will oversee, manage and implement all marketing, outreach and public relations activities to maintain visibility of the Orange County/Inland Empire SBDC Network and its programs and services. This includes developing larger organizational strategies, building a marketing team, and overseeing all marketing for the organization at large. Assist in complex planning, organizing and coordination of events; development and production of advertisements, brochures, newsletters and network collateral materials. The SBDC Marketing Director will play a key supervisory role in assisting the Orange County/Inland Empire SBDC Network in reaching its goals, expanding its current footprint and growing the entrepreneurial eco-system in the region.
Essential Duties
Create and implement an operating project and implementation plan for assigned projects including federal earmarks, supplemental funding, technology, and other specialty programs undertaken by the Network; Successfully plan, implement, monitor and evaluate projects to meet performance deliverables and outcomes.
Develop and manage Network/Statewide marketing strategy for the Network, Service Centers and Partners, including creating, managing and cataloging collateral materials archives
Use multimedia styles of communication and reporting including web-based modes (such as social media channels) and electronic interactions for a variety of audiences.
Focus on core economic development strategies to assist the network in attracting businesses to the region and retaining current businesses and helping them grow.
Key point of contact in earned media campaigns, public relations activities, external media, press releases, etc.
Interface and coordinate with University Communications team regarding media outreach, obtain approvals as appropriate, following District media protocols and guidelines.
Identify opportunities; develop channels and process to promote network training and events.
Manage and maintain network/lead center website, social media channels, graphics image, content, branding and perform regular updates to the website and social media channels, including active posting of items consistent across all Network web presence
Successfully use web content, website updating, usage of social media channels and other media for marketing and advertising activities.
Develop and oversee production of annual Network Report and other communication pieces to key stakeholders, and District.
Review and maintain advertising/outreach campaign and network collateral materials, marketing templates and related materials to ensure all service centers are in compliance with Network marketing policies.
Act as Lead Center point of contact and liaison with service centers, external media, and manage partner and vendor relationships related to events and marketing activities.
Manage communications between Lead Center staff, District staff, campus, public, key stakeholders, and SBDC network service centers.
Manage a select team of business advisors assigned to special projects (e.g. International Trade Team) and ensure deliverables and outcomes are being met.
Conduct client follow-up activities and complete project evaluation reports, and collect data to provide economic impact narratives.
Prepare reports for the Regional Director as necessary
Administer Network client records
Assist with Network operational systems and records to assure audit and accreditation readiness as requested.
Determine the needs of the special project partners, local community, ensuring these needs are met and measuring the impact of the project services, deliverables and outcomes.
Develop cooperative working relationships and partnerships with Lead Center staff and the other Directors and staff in the SBDC Network – Orange, Riverside and San Bernardino counties
Manage, coordinate and oversee SBDC service delivery out of the Lead Center
Maintain effective public relations with serviced communities and effective working relationships with clients, staff, and members of the general public from diverse socioeconomic backgrounds.
Participate in activities of other local economic development efforts, as feasible and appropriate, such as red teams, regional economic development committees, working groups and ensure OC/IE SBDC Network interests are being represented.
Consult and collaborate with academic and professionals at institutions of higher education; area assistance providers; legislative offices, and local, regional and state governments to identify and provide business technical assistance as needed.
Promote and market SBDC programs and services regionally; make presentations to local and regional business and civic groups and organizations as appropriate.
Plan, develop, coordinate, schedule and supervise delivery of programs and services sponsored by or provided directly by the Lead Center, including but not limited to specialty workshops, seminars, conferences, special events, etc. targeted to small businesses.
Maintain network of resource business assistance organizations, business professionals, and economic development agencies, including local business leaders, business organization, Chambers of Commerce, community leaders and other economic development agencies to promote business development and entrepreneurship on behalf of the Network
Maintain effective and cooperative working relationships with SBDC Regional Director, Lead Center staff, other SBDC service centers, college personnel, external funding agencies, including the SBA, State agencies, and private funders.
Use advanced computer proficiencies including word processing, spreadsheets, relational databases, web tools and other current technology for promotional activities.
Interpret, apply, communicate, and implement pertinent laws and/or SBDC Network policy and procedures, and/or external agency business and/or other regulations, policies, and procedures as appropriate
Qualifications
Minimum of 3 years experience as Marketing Manager or higher
Have experience working with the small business community, economic development programs and/or small business ownership.
Have experience in managing a large-scale marketing program for a federal, state or local grant.
Experience in economic development, small business assistance programs, information technology concepts for small business
Bilingual (Spanish) preferred.
EDUCATION:
Bachelor’s degree in business, marketing or a closely related field; or an equivalent combination of training and experience.
PHYSICAL DEMANDS: Prolonged standing and walking, talking, hearing, pulling, bending, may carry forty (40) pounds of objects/material, maybe exposed to extreme noise level, reach with hands or arms, stoop, kneel, taste or smell.
APPLICATION PROCEDURE:
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at [email protected] or
(657) 278-4117.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the ASC. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current ASC employees who apply for the position.
CSU Fullerton Auxiliary Services Corporation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Note: CSUF/ASC follows the direction of the CSU Policy related to COVID-19 vaccination. See FAQ Vaccines for more information.
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