Thrive Market

Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.
Thrive Market is on a mission to make healthy, affordable food available to every American. In order to achieve that mission, we’re building a world-class acquisition marketing team to focus on finding, targeting, and converting health-conscious consumers into happy Thrive Market members. We’re fortunate to have a strong brand and a tangible value proposition, but the next phase of our growth will be driven by analytical precision and performance marketing expertise.
The TikTok Growth Marketing Manager will be responsible for driving new member acquisition through Paid Social video channels, including TikTok and YouTube. This is an exciting role for someone looking to have ownership of crucial acquisition channels that directly impact the business’s growth. Someone who is a TikTok advertising expert and loves turning data and creativity into action will love this role. This role reports directly to the Senior Manager of Member Growth

Plan, develop, and implement best-in-class TikTok and YouTube advertising campaigns
Manage day-to-day media operations; including optimization, reporting, and testing
Utilize ever-changing, platform-specific creative trends and best practices to build a cutting-edge creative testing roadmap
Clearly determine meaningful (and sequential) creative testing hypotheses and articulate desired creative outcomes with cross-functional partners
Rigorously analyze creative data and pinpoint which creative elements, visuals, or messages are driving/dragging performance
Conduct daily, weekly and monthly reporting to determine short and long-term optimizations and support forecasting needs
Continuously optimize campaigns to ensure we’re meeting budget and on pace to hit business objectives and marketing KPIs
Leverage all data sources to regularly analyze paid health in channel and portfolio
Help inform and drive media buying innovation by connecting testing and optimization results into daily operations
Partner closely with cross-functional teams, including analytics and tech, to build growth solutions that improve channel performance and efficiency


Bachelor’s Degree in marketing, business, or related field4+ years of user acquisition marketing, specifically in TikTok and YouTube
Hands-on experience managing digital marketing platforms, including Meta, TikTok, Snapchat, and Google
Expert on direct response creative best practices for each social channel
Demonstrated ability to effectively manage, optimize, and scale million-dollar performance marketing budgetsAbility to rigorously analyze creative data and pinpoint which creative elements, visuals, or messaging is/isn’t driving performance
Highly analytical; comfortable working with large data sets, optimizing for KPIs, and turning analysis into actionExcellent communication (written, verbal & presentation) skills
Experience in subscription, e-commerce and/or health, grocery or wellnessHighly inquisitive and able to dig deep into the data to determine causation/correlation of campaign changes, creative fatigue, industry trends, seasonality, and external events
Demonstrated ability to clearly and consistently communicate performance, performance drivers, and intended actions
Highly driven to improve performance, take initiative, take calculated risks, and enact operational and strategic change
Consistently researches new advertising trends and tactics and is passionate about creative best practices
Proven experience managing and scaling clear and operational creative testing structures into performance-driving levers


Comprehensive health benefits (medical, dental, vision, life and disability)
Dog-Friendly Office
Competitive salary (DOE) + equity
401k plan
Flexible Paid Time Off
Stocked kitchen in our Thrive Market Home Office with Thrive Market products
Yoga, meditation and other weekly events for mindfulness
Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
Free Thrive Market membership and discount on private label products
Casual atmosphere and great people to work with

We’re a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
Feeling intimidated or hesitant about applying because you don’t meet every requirement? Studies prove that women and people of color are less likely to apply for jobs if they do not meet every single qualification. At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we sincerely encourage you to apply anyways! As the great Los Angeles King Wayne Gretzky said, “You miss 100% of the shots you don’t take.” Take the shot!
_Thrive Market is an EOE/Veterans/Disabled/LGBTQ employer_
_At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!_
_If you need assistance or accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you._
Job Type: Full-time

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